New traffic monitoring equipment is to be installed on one of the Highlands’ most notorious stretches.
It follows discussions held by locals from Applecross Community Council concerning the popularity of the Bealach na Bà on the NC500.
It’s hoped the new data will show how popular the route is and prompt fresh investment.
A spokeswoman for Highland Council said: “Following a request from the local community the telemetry strips will be in place over the next week or so.
“Information gathered will be collated and passed on to the local roads manager.”
Local shop owner and Applecross community councillor Al Brown said: “Part of the issue is that not enough money is being spent on the road.
“The biggest problem is that people don’t know how a passing place works, but the road itself is in bits.”
The Bealach na Bà has the greatest climb of any UK road, rising from sea level at Applecross to 2,054ft.
Advisory road signs suggest motorhomes and caravans should avoid using the route.
However, these cannot be enforced by either the council or the police because it is an unclassified road.