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Route YC: Campaign encourages tourists to take Yorkshire road trip

Route YC

The organisation behind Yorkshire’s ultimate road trip, ‘Route YC‘, has announced plans to launch a new campaign to showcase the region’s coast and countryside this autumn and winter.

The new Route YC campaign has been designed to help visitors explore a choice of six destinations along the Yorkshire Coast outside the main visitor season, from the sand spit of Spurn Point to the coves of Whitby, the golden sandy beaches of Hornsea and Bridlington and everything in between, including Scarborough, Filey and Withernsea.

From driving and sailing to bikes, hikes, winter walks and wildlife-spotting, the team at Route YC is encouraging visitors to create their own outdoor adventure around the Yorkshire coast and countryside, as well as spend more time getting off the beaten track to discover what the region has to offer.

The initiative is being geared towards promoting reasons to visit Route YC from October to March, showcasing areas that can accommodate visitors in the quieter season, as well as highlighting the opportunities for wellness getaways off-season.

Kerry Carruthers, CEO for Route YC, said: “Our ambition is to make the Route YC the number one destination to visit in the UK at all times of the year, including a choice of 3, 5 and 7 night stays outside of the main visitor season.

“There’s so much for visitors to see and do around Route YC during the autumn and winter months, so we’re already gearing up to showcase the best accommodation, visitor attractions, outdoor activities and events on offer from October to March.”

Route YC has now devised a series of suggested themed itineraries and a choice of 3, 5 and 7 night stays to help visitors explore the coastal region over the autumn and winter months.

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Geoff July 29, 2023 at 9:51 am

I must say that the last thing we want is yet another designated route in the UK. Why ever can’t people just explore under their own research and map reading instead of using pre-determined routes which piles on the pressure in selected areas. Example being the Scotland 500 which has been catastrophic.

Mike Ruff August 1, 2023 at 6:03 pm

Hi Geoff, thanks for the comment. Each to their own, I guess? Route YC is being marketed to encourage visitors and bring in revenue. The NC500, has undoubtedly proved hugely popular. As to whether or not it’s been “catastrophic”, I guess that depends who you talk to?


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