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Industry Scotland UK travel

VisitScotland launches ‘Great Days Out’ campaign with half price tickets to Scottish attractions

Visitors to Scotland can take advantage of discounted ‘days out’ tickets at participating businesses thanks to a new 50 per cent discount promotion has been launched by VisitScotland.

Around 140 businesses have so far received funding to subsidise the cost of tickets, allowing visitors up to 50 per cent off admission per ticket up to the value of £20.

Whether it is visiting the lions at Five Sisters Zoo or enjoying a chocolate tasting experience from Master Chocolatier Iain Burnett in Perthshire, the Great Days Out in Scotland campaign will bring many of the country’s fantastic attractions and experiences to life.

Administered by VisitScotland on behalf of the Scottish Government, the incentive scheme is aimed at supporting tourism recovery by providing a boost for visitor attractions, day tour excursions and outdoor wildlife and adventure activities during the quieter winter months.

Related: Everything you need to plan a sustainable trip to Scotland

Businesses are still able to apply for the Days Out Incentive Fund which is open until the end of November.

Tourism Minister Ivan McKee said: “With the loss of many international tourists this year due to the pandemic, the launch of the Great Days Out in Scotland campaign will increase local visitor numbers and provide a vital boost to Scotland’s world-class tourism attractions over the quieter winter months.

“Scotland’s tourism industry is one of the jewels of our economy and as we begin to carefully emerge and recover from the pandemic, we must work with the tourism industry to seize Scotland’s potential and build an economy for everyone by delivering greater, greener and fairer prosperity.”

The project is part of the £25 million tourism recovery programme announced by the First Minister in March 2021.

The recovery proposals were developed by the Scottish Tourism Emergency Response Group (STERG) in collaboration with members of the Tourism Task Force.

It has been developed with input from the Association of Scottish Visitor Attractions (ASVA) to help support the recovery of the tourism industry. 

Related: Plans in place to allow 24-hour Caithness motorhome stopovers for £5

Vicki Miller, director of marketing and digital at VisitScotland said: “The Great Days Out in Scotland campaign will help inspire people to brighten up their winter days by taking part in a day out with family or friends at one of the many fascinating visitor attractions or experiences on offer across the country.

“The campaign delivered in partnership with the Days Out incentive fund will help generate income for this sector during the quieter months, helping to rebuild consumer confidence as well as supplement our key domestic market recovery activity.

“Tourism is a force for good, creating economic and social value in every corner of Scotland and enhancing the wellbeing of everyone who experiences it.

“Tourism makes Scotland richer, economically and socially, and without it, Scotland would be a much poorer place.”

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