Cars

Isuzu D-Max AT37 debuts at NEC

Isuzu UK has announced the debut of its Isuzu D-Max Arctic Trucks AT37 at the Commercial Vehicle Show 2024.

This one-off show special represents a monumental collaboration between Isuzu UK and Arctic Trucks, delivering the most imposing vehicle ever crafted by Isuzu and marking a new zenith in the D-Max lineup.

Building upon the success of the award-winning AT35, the D-Max Arctic Trucks AT37 pushes the boundaries of capability and adventure to unprecedented heights.

The AT37 will boast colossal 37” BFGoodrich KM3 Mud-Terrain tyres, an advanced 10-position adjustable Arctic Trucks Bilstein performance suspension system, and additional front and rear elevation increases.

This behemoth is a testament to Arctic Trucks’ innovation and engineering prowess, standing at over 140mm taller than the New-Look D-Max range.

The ‘Explore Without Limits’ AT37 does not just boast bigger dimensions; it is a masterpiece of off-road capability.

Upgraded front and rear differentials ensure enhanced torque and drivability, allowing it to conquer the toughest terrains with ease.

Whether navigating rocky trails or powering through muddy tracks, the AT37 remains steadfast and reliable, a true testament to Isuzu’s commitment to rugged performance.

“The Isuzu D-Max Arctic Trucks AT37 is a testament to our commitment to pushing the boundaries of what’s possible in the realm of utility vehicles,” says Alan Able, Isuzu UK Managing Director.

“It embodies the spirit of adventure and resilience that Isuzu owners have come to expect, and we’re thrilled to showcase it at this year’s CV Show.”

Arctic Trucks, renowned for their expertise in transforming vehicles for extreme conditions, have lent their unparalleled engineering prowess to this project.

“Our long-standing collaboration with Isuzu UK has been a true meeting of minds,” says Peter Smith, Arctic Trucks UK Managing Director.

“The new D-Max AT37 represents the culmination of over three decades of relentless innovation and adventure-driven design philosophy and we’re proud to debut it together at this year’s Commercial Vehicle Show.”

In addition to its formidable performance upgrades, the AT37 receives extensive Arctic Trucks re-engineering, ensuring every aspect of the vehicle is optimised for both daily drivability and extreme conditions.

From the reinforced frame to the widened fender flares and robust extended profile side steps, every detail has been meticulously crafted to enhance durability and capability.

The Isuzu D-Max Arctic Trucks AT37 is not merely a vehicle; it is a statement of intent, a manifestation of the relentless pursuit of adventure without compromise.

With its enhanced torque, driveability, and meticulously engineered components, it promises to redefine the boundaries of what’s possible on and off the road.

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Mike Ruff

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