Ring Automotive

Ring and OSRAM take to the road in new van

OSRAM and Ring van

Ring and OSRAM have added to their fleet of demonstration vans with a second dual branded van that will travel the length and breadth of the country to demonstrate their products and visit new and potential customers.

Led by Dan Edginton, Specialist Sales Manager, the van will help sell in product, but also help sell out product to end users.

The van will hold a range of products from Ring and OSRAM, including lighting from both brands, as well as battery chargers, dash cams, jump starters, tyre repair kits, amongst others items, from Ring.

Dan said: “In terms of plans for the van, we are working as a partner with our customers to demonstrate our products to the end user, thereby creating sell through on their behalf.

“This could be a way of visiting customers‘ workshops or hosting a coffee/trade morning at our customers‘ premises to engage their customers with the products and the initiatives we are pushing, such as ’keep your most important tool on the road with you‘.”

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