Volkswagen Commercial Vehicles and motorhome manufacturer Hobby has agreed to a long-term cooperation.
The first stage of the deal will see Hobby offering its own motorhome solutions based on Volkswagen Commercial Vehicles’ Crafter panel van before the end of the year.
The new vehicles will be on show for the first time at the Caravan Salon this August in Düsseldorf.
Lars Krause, Volkswagen Commercial Vehicles’ management board member for sales and marketing said: “Over the past several years, we have seen a constant growing trend in respect of our camper vans.
“That applies not just to our California models, but to the whole industry.
“‘Van life’ has become a genuine lifestyle.
“We are therefore delighted to start our partnership with Hobby, as we are certain that our Crafter is an ideal base vehicle for their motorhomes.”
Bernd Löher, chief executive of Hobby said: “The cooperation with Volkswagen Commercial Vehicles is going to be a game-changer for the Hobby-Fendt Group and opens up totally new possibilities for us.
“The Crafter brings with it all the features that our customers are already familiar with from their car and that – especially in the area of safety – they value.
“For Hobby it is the ideal time for the strategic expansion of the portfolio and for entering the premium camper van segment, one of the strongest gro-wing categories in the leisure vehicle market.”
Hobby has been producing caravans and motorhomes in the Northern German town of Fockbek for 55 years. At the traditional location in the heart of Schleswig-Holstein, 1,200 employees produce more than 15,000 leisure vehicles every year. 350 authorised dealers in all countries of Europe as well as sales representatives worldwide are on hand to provide support and advice to Hobby customers.
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