More than one third (37%) of UK parents say that keeping their young ones occupied on a long journey is a challenge, while 52% admitted to finding it stressful, according to research by Volkswagen Commercial Vehicles.
Parents confessed that no-limit screen time and more sweets than usual as the best way to survive family road trips, while 85% said they wouldn’t even consider a journey over two hours because of their children’s boredom.
To celebrate its family-friendly EV, the ID. Buzz, Volkswagen Commercial Vehicles put comedian and actor, James Buckley, through his paces to see if the entertainer can keep four children occupied on a long car journey.
The former The Inbetweeners and White Gold star is part of a campaign helping Volkswagen Commercial Vehicles celebrate parents and the challenges they face on long journeys.
Buckley is seen driving the ID. Buzz, crowned What Car? Car of the Year 2023, with four children aged aged five to 13 on a road trip while ad-libbing jokes for his junior explorers.
Volkswagen Commercial Vehicles is a partner of James Buckley’s podcast, In Sickness and in Health.
James Buckley, Actor and Podcaster, said: “That was without a doubt the toughest gig I’ve ever faced! I have two kids of my own, so I know how tricky long trips can be, but four kids, with no electonic devices for hours, it was tough to keep them entertained.
“However, the ID. Buzz did the trick, with the Park Assist Plus being the absolute highlight for everyone. No one could believe it when I took my hands off the wheel and it parked all by itself.”
Eve Tyres, Head of Marketing at Volkswagen Commercial Vehicles, said: “We are really proud of this campaign as it shows what Volkswagen Commercial Vehicles is all about – sustainable mobility and putting smiles on people’s faces.
“This film is a light-hearted reflection on what so many families deal with on a regular basis, and something that can so easily be a pain point.”
With 1,121 litres cargo space, a practical and spacious interior for five, and up to 258 miles of range on a single charge, as well as six USB-C charging points and touchscreen infotainment, the ID. Buzz takes the stress out of family motoring.
Built on Volkswagen’s electric-first Modular Electric Drive Kit (MEB), the ID. Buzz is Volkswagen Commercial Vehicles’ first all-electric model, providing customers with the ability to travel in a stylish, zero-emission commercial vehicle.