The National Trust is encouraging people to celebrate the fleeting seasonal spectacle of blossom in its first ever “Blossom Week”, a seven-day celebration of all things blossom, building on the success of the charity’s #BlossomWatch day, a previous highlight in its annual campaign.
Blossom Week is inspired by the Japanese tradition of ‘Hanami’, the popular custom where people of all ages get together to enjoy the transient beauty of cherry blossom.
Blossom Week has been designed as a natural peak to the campaign when the majority of the country will have some sort of blossom in bloom – from blackthorn and cherry, to apple and pear.
The charity hopes to encourage people across the UK to get outside to enjoy the fleeting beauty of this spring phenomenon either in their own gardens or local parks, or by exploring the programme of blossom inspired events at National Trust places, made possible thanks to funds raised by players of People’s Postcode Lottery.
Andy Jasper, Head of Gardens and Parklands at the National Trust said: “We are at the epicentre of a truly magnificent show of blossom.
“Thanks to the slightly delayed start to the season, brought on by a particularly dry February and late cold snaps, we now get to enjoy nature’s dazzling play of colours for even longer, particularly because the weather has remained cooler than we might have expected and has given nature the space to do what it does best.
“Now more than ever there is so much to explore and discover in gardens and parks all over the country, and there has never been a better time to get outside and take a moment to observe nature waking up in front of our very eyes.”
Annie Reilly, the National Trust’s Blossom Programme Manager said: “Blossom Week is a chance, at the peak of the blossom season as the days grow longer and winter fades, for us all to celebrate the simple power of blossom as it brings joy, beauty and bounce to us all.
“We’re encouraging everyone, wherever they are, to take part. You can share a photo, have a picnic, visit a park, or just pause to breathe under a tree. Blossom is for everyone, and Blossom Week is about everyone enjoying nature’s biggest show in whatever way they want.”
Blossom themed events and activities will be happening at over 70 National Trust properties during the week including an interactive ‘Bloomtown’ trail highlighting 30 of the best places to see blossom in Manchester, a blossom photography trail at Dyffryn Gardens in south Wales, a community art project at Shugborough in Staffordshire and a multi-sensory exhibition at Blickling in Norfolk.
Visitors are encouraged to explore and enjoy blossom and reconnect with nature’s beauty right on their doorstep.
The National Trust has been awarded over £5.4 million in funds through Postcode Earth Trust, thanks to players of People’s Postcode Lottery.
Laura Chow, Head of Charities at the People’s Postcode Lottery said: “Blossom Week presents an exciting opportunity for communities to connect and enjoy the beauty of nature’s blossoms.
“To date, our players have raised over £5.4 million, helping to contribute towards the invaluable work of National Trust.
“This includes planting over 500 blossom trees on the iconic number 11 bus route in Birmingham, among many other blossom projects run through the National Trust’s blossom programme, showcasing how collective efforts make a positive lasting impact on the world around us.”
To encourage the public to visit their local parks and gardens and share their best blossom moments, the conservation charity is further hosting a blossom picture competition where social media users can share their favourite nature shots using the hashtag #BlossomWatchComp for a chance to win a year’s worth of holidays with the National Trust (worth £6,000).
The competition opened on the 20th March and will run until the 12th May.